Date/Time
Date(s) - Tuesday, July 12, 2016
8:30 am - 12:30 pm
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Location
Clark College at Columbia Tech Center
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Campaign Planning:
Setting your foundation for success
Give More 24! is about timing. While the main event takes place over the course of one day, organizations that are successful begin their strategic efforts weeks and even months in advance. In this session Ash Shepherd, Education Director for NTEN, will cover key elements to consider when building out a strategic campaign plan. We will also be covering best practices and tips around activating your community leading up to the event, creating greater efficiency with small teams and some useful tools.
Email Marketing:
Increasing the awesome in the inbox
Email is a key component in any campaign but especially for giving day campaigns. Ash Shepherd will dive deep during this segment to provide practical tips, suggestions and tools that you can take advantage of in order to increase the impact of your email efforts. It is also designed to help you understand how to incorporate the other elements covered through the training event.
Social Media Advertising:
Getting engagement in a pay-to-play era
Social media advertising has become an important part of the digital fundraising equation because more and more social platforms are moving toward a pay-to-play philosophy. This hour, Digital and Creative Marketing Monster Noland Hoshino will walk us through how nonprofits can set up and measure Facebook and Instagram ads to more effectively attract donors to their crowdfunding campaigns.
Trainers
Ash Shepherd has worked in the areas of conservation, environmental education, social work, youth program development, and technology. He has an affinity for systems thinking, strategy and playing the role of “interpreter” to help organizations connect with new ideas. He developed numerous nonprofit resources including the Nonprofit Social Media Audit and can be followed on Twitter @NPTech_Ash.
Noland Hoshino makes things look pretty through his work at High Five Media. His award-winning digital marketing and communications strategies will helps amplify his client’s campaigns across multiple platforms with creative graphic designs, informative content, and persuasive calls-to-action. Noland is online all the time and can be followed on Twitter @NolandHoshino.
RSVP
Bookings are closed for this event.